In the coming weeks, Apple is expected to hit those computer buyers with advertising aimed at luring them to its Macs. It will likely make the case that Macs are less susceptible to viruses and are best suited to its popular iPods and iPhones. And look for it to poke fun at Microsoft for making XP owners go through an arduous process to upgrade to Windows 7—one that includes backing up all their files to an external drive, reformatting their PC, and then reinstalling all of their old programs, assuming they still have the CDs. “Any user that reads all those steps is probably going to freak out. If you have to go through all that, why not just buy a Mac?” says Schiller.
I love Scrivener. I use it for National Novel Writing Month, writing tabletop adventures, essays, homework…anywhere that I want to have all my writing intelligently split up and also have all my research available for me without switching programs (and therefore contexts). Getting a long trial PLUS a 50% discount if you win NaNoWriMo this year is a sweet deal. If you are a writer at all (and have a Mac) than you should jump on this.